SEO Specialist

📍 The SEO Specialist will develop and execute SEO strategies focused on improving visibility, organic traffic, and search performance across traditional search engines and AI-powered search platforms. This role combines technical SEO, content optimization, A/B testing, competitive analysis, and performance reporting to support measurable digital growth. ✅ Key Responsibilities: SEO Strategy & Execution: - Develop and execute SEO strategies to improve website rankings, organic traffic, and overall search visibility. - Optimize website content, metadata, and site structure following SEO best practices. - Conduct keyword research and implement on-page SEO improvements to enhance discoverability and user experience. - Support SEO initiatives across both traditional search engines and AI-powered search experiences. A/B Testing & Optimization: - Run A/B tests on website elements including titles, descriptions, CTAs, and landing pages. - Analyze testing results to improve engagement, conversions, and overall site performance. - Continuously refine SEO and content strategies based on performance insights. - Competitive Analysis & Market Research - Conduct competitive research to identify trends, opportunities, and content gaps. - Analyze competitor keywords, positioning, and SEO strategies to inform optimization efforts. - Identify opportunities to strengthen the company’s organic search presence. AI Search Optimization: - Optimize content and website structure for AI-powered search platforms and emerging search technologies. - Leverage AI tools to support keyword research, content optimization, and search visibility improvements. - Support initiatives focused on GEO / AEO and LLM search optimization. Reporting & Analytics: - Track SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs. - Monitor KPIs, traffic performance, rankings, and conversion metrics. - Provide actionable reporting and optimization recommendations to stakeholders.

💼 Experience: - 2+ years of experience in SEO with a proven track record of improving rankings and driving organic traffic. - Experience with SEO tools such as Google Search Console, SEMrush, Ahrefs, and Google Analytics. - Experience with A/B testing, competitive analysis, and SEO performance reporting. - Exposure to AI search optimization and emerging search technologies is highly preferred. ⚙️ Skills: - Strong understanding of SEO best practices, keyword research, on-page SEO, and technical optimization. - Familiarity with AI-driven search platforms and content optimization for LLMs and voice search. - Basic understanding of HTML, CSS, and website architecture for SEO improvements. - Strong analytical, organizational, and problem-solving skills. - Ability to manage multiple projects independently in a fast-paced environment. - Excellent written and verbal communication skills. 💡What Success Looks Like: - Improved website rankings across traditional and AI-powered search platforms. - Increased organic traffic, engagement, and conversions through SEO optimization initiatives. -Successful implementation of A/B testing and performance-driven improvements. - Strong insights and recommendations generated through competitive analysis and reporting. - Positive business impact from AI search optimization efforts.