Lifecycle Marketing Specialist

Email Marketing & Automation: - Set up and manage Klaviyo campaigns, flows, and segmentation strategies from scratch. - Design and execute email sequences for course launches, consultation bookings, and product promotions. - Create automated nurture sequences that guide followers through different buyer journeys. Funnel Strategy & Optimization: - Build comprehensive funnels connecting Instagram followers to email lists and revenue streams. - Develop lead magnets and opt-in strategies using tools like ManyChat for Instagram DM automation. - Create and optimize landing pages and conversion paths for different audience segments. - Design VSL funnels and webinar sequences for course sales and high-ticket services. Community Segmentation & Analysis: - Segment followers based on interests (skincare, wellness, TCM, etc.). - Analyze audience data to identify monetization opportunities across different platforms. - Track and report on funnel performance, conversion rates, and revenue attribution. - Integrate data from multiple platforms to create cohesive customer journeys. Course & Product Marketing: - Support marketing for online courses and educational content. - Develop launch sequences for new courses and high-ticket consultation packages. - Create nurture campaigns that move customers between different service tiers.

💼 Experience & Skills: - 3+ years of lifecycle marketing experience, preferably with creators, coaches, or DTC brands. - Expert-level proficiency in Klaviyo for email marketing and automation. - Strong experience with Instagram marketing, ManyChat, and social media funnel creation. - Experience with course platforms like Kajabi and webinar funnel strategies is a nice-to-have. - Proficiency with AI tools like Claude for optimization. Industry Knowledge: - Experience working with CPG, beauty, or wellness brands preferred. - Understanding of the creator economy and how to monetize large social followings. - Knowledge of DTC buyer journeys and multi-platform customer acquisition. - Experience with high-ticket service marketing and consultation booking funnels. 💡 What Success Looks Like: - Campaigns resulting in actual revenue. - Successfully implementing email automation that increases course sales and consultation bookings. - Building effective segmentation that moves the right audience members to appropriate funnels. - Achieving measurable improvements in email open rates, click-through rates, and conversion rates. - Creating seamless integration between social media followers and email marketing systems. - Generating clear data insights that inform future marketing strategies and audience targeting.