Full-Cycle Marketing Generalist

🫵🏻The Full-Cycle Marketing Generalist will support the day-to-day execution of digital marketing initiatives across social media, email marketing, CRM management, customer engagement, and SEO. This is a hands-on, execution-focused role for someone who understands digital marketing fundamentals and is comfortable managing multiple channels simultaneously. The Digital Marketing Specialist will maintain content calendars, execute email campaigns, manage customer information within Zoho CRM, engage with customers across digital channels, support SEO initiatives, and track marketing performance. The ideal candidate is organized, detail-oriented, proactive, and capable of independently executing marketing activities while identifying opportunities to improve customer engagement and overall digital performance. 📲Key Responsibilities -Social Media Management & Community Engagement -Email Marketing -CRM Management & Customer Communication -Digital Marketing & Campaign Support -SEO & Website Support -Reporting & Performance Tracking

👩🏻‍💻Experience🧑🏻‍💻📩 ✅3+ years of experience in digital marketing, marketing coordination, or a related role. ✅Experience managing social media content, scheduling, and community engagement. ✅Experience executing email marketing campaigns. ✅Experience managing customer information and activities within a CRM platform. ✅Experience supporting multi-channel digital marketing campaigns. ✅Experience communicating directly with customers through digital channels. ✅Experience supporting basic SEO or website optimization initiatives is preferred. 📊 Skills -Hands-on experience with Zoho CRM or a comparable CRM platform. -Strong understanding of social media content management, scheduling, and community engagement. -Experience using email marketing platforms to build, schedule, and monitor campaigns. -Familiarity with marketing automation workflows. -Basic understanding of SEO, keyword research, content optimization, and website updates. -Familiarity with marketing analytics and reporting tools. -Ability to monitor digital marketing performance and translate results into practical recommendations. -Strong customer communication and engagement skills. -Strong organizational and time-management skills with the ability to manage multiple marketing activities simultaneously. -Strong attention to detail and consistent follow-through. -Ability to independently manage day-to-day marketing responsibilities while collaborating with internal stakeholders.