Email & SMS Marketing Specialist

📊👩🏻‍💻The Email & SMS Marketing Specialist will support the day-to-day execution of Email and SMS marketing across the customer lifecycle. This includes building campaigns, supporting segmentation, implementing testing, managing QA processes, launching communications, and maintaining accurate performance reporting. The ideal candidate combines strong attention to detail with hands-on lifecycle marketing experience and understands how Email and SMS contribute to customer engagement, retention, and repeat purchases within a B2C environment. This is an execution-focused role for someone comfortable working directly inside lifecycle marketing platforms while collaborating with marketing leadership and Creative teams to bring campaigns from brief through launch and reporting. 📍Key Responsibilities -Email & SMS Campaign Execution -Lifecycle Campaign QA -Reporting & Performance Tracking -Lifecycle & Retention Marketing Support -AI & Process Improvement -Marketing Technology & Operations

🛄Qualifications 🫵🏻Experience ✅2–3 years of hands-on Email and SMS marketing experience, preferably within lifecycle, CRM, retention, or e-commerce marketing. ✅Experience supporting or owning Email and SMS campaigns from build through QA, launch, and reporting. Hands-on drag-and-drop Email building experience is required. ✅Experience working with U.S.-based B2C consumer brands or consumer packaged goods (CPG) companies is required. ✅Experience with DTC e-commerce, wellness, supplements, beauty, personal care, food and beverage, or similar consumer categories is highly preferred. ✅Experience with Klaviyo and Postscript is strongly preferred. ✅Experience with subscription and loyalty platforms such as Recharge and Rivo is a plus. HTML or dynamic Email coding capabilities are a plus.