DTC Ecommerce Performance Marketer

📍 The Performance Marketing Specialist will own and optimize the brand’s paid media performance across Meta, TikTok, and Google. This role is heavily focused on campaign optimization, creative testing strategy, account restructuring, and scaling profitable customer acquisition efforts. The ideal candidate has hands-on experience managing paid media for DTC ecommerce brands, understands the relationship between creative strategy and performance metrics, and can proactively improve KPIs such as CPM, ROAS, CAC, CTR, MER, and CVR. This role requires a strategic thinker who can identify inefficiencies, improve campaign performance, and drive scalable growth initiatives. ✅ Key Responsibilities: Paid Media Strategy & Execution: - Manage and optimize paid campaigns across Meta, TikTok, and Google Ads - Restructure and improve campaign and account architecture where needed - Monitor and improve key performance metrics including CPM, CAC, CTR, ROAS, MER, and CVR - Scale winning campaigns while maintaining profitability - Analyze performance trends and proactively identify growth opportunities Creative Testing & Performance Optimization: - Develop and oversee creative testing strategies focused on improving ad performance - Collaborate with internal creative resources, UGC creators, and editors to guide high-performing ad concepts - Identify creative fatigue and recommend new testing angles, hooks, formats, and messaging - Provide strategic feedback on ad creatives, landing pages, and funnel performance Ecommerce Growth & Funnel Optimization: - Support full-funnel acquisition strategy and customer journey optimization - Collaborate on promotional campaigns, product launches, and seasonal initiatives - Assist in improving customer acquisition efficiency and scaling efforts - Identify opportunities to expand into additional retention and lifecycle marketing channels over time Reporting & Analytics: - Track campaign performance and provide clear reporting with actionable insights - Analyze attribution and channel performance to improve decision-making - Maintain organized reporting dashboards and documentation - Continuously test and iterate based on data and performance outcomes

💼 Experience: - 3+ years of experience managing paid media for DTC ecommerce brands - Proven experience scaling ecommerce brands through performance marketing - Strong understanding of creative strategy and performance optimization - Experience managing multi-channel paid acquisition campaigns ⚙️ Skills: - Deep understanding of Meta advertising best practices - Strong analytical and reporting skills - Ability to interpret data and make strategic decisions quickly - Experience improving campaign efficiency and lowering acquisition costs - Strong communication and collaboration skills - Strategic thinker with strong problem-solving abilities - Highly proactive and performance-driven - Comfortable operating in a fast-paced ecommerce environment - Detail-oriented and highly organized - Passionate about ecommerce growth and paid media performance 💡 What Success Looks Like: - Reduction in CPMs and improvement in overall campaign efficiency -Increased ROAS and stronger paid acquisition performance - Consistent creative testing and optimization processes - Scalable paid media systems and campaign structures - Strong collaboration with the creative and ecommerce teams - Clear reporting, insights, and proactive recommendations 📋 Opportunity: This is an exciting opportunity to join a growing ecommerce brand at a pivotal stage of growth. You’ll play a key role in shaping and optimizing the company’s paid acquisition strategy while working alongside a collaborative and creative team. The role offers the opportunity to make a direct impact on ecommerce growth, contribute to creative and performance strategy, and help scale a high-growth brand through data-driven marketing initiatives.