DTC E-Commerce Marketing Manager

👩🏻‍💻🧑🏻‍💻Role Overview The DTC E-commerce Marketing Manager will take over the day-to-day marketing function currently managed by the CEO, owning everything that creates an order. The role covers paid ads, email and SMS, organic social, promotions, site conversion, and follow-up on inbound leads. Everything after the order is managed by a separate operations lead. The DTC E-commerce Marketing Manager will lead a small team of specialists across outbound sales, email and SMS, organic social, and design. The team handles execution, while this role sets priorities, writes briefs, maintains standards, and brings the different functions together into one funnel. This person will personally own strategy, the promotional calendar, weekly performance reporting, conversion experiments, and creative direction from day one. 🫵🏻Key Responsibilities: -Full-Funnel Marketing -Team Leadership -Paid Advertising -Hands-On Execution -Site & CRO Coordination

📲Qualifications Experience ✅4–8 years of experience in e-commerce or DTC marketing. ✅2+ years of experience leading a small team or specialists. ✅Proven experience owning e-commerce marketing for a multimillion-dollar brand or business, with responsibility for driving revenue across multiple marketing channels. ✅Hands-on experience managing significant paid media budgets, ideally $50K–$100K+ per month across Google Ads and Meta Ads. ✅Experience owning paid media performance, testing, optimization, and ROAS/CAC targets. ✅Experience across paid social and search, lifecycle email and SMS, CRO, and promotions. ✅Higher-ticket, considered-purchase experience is a strong plus. ✅Jewelry knowledge is not required. 📊Skills 📩Strong understanding of paid social and search. 📩Strong understanding of lifecycle email and SMS, with Klaviyo preferred. 📩Strong understanding of CRO and promotions. 📩Fluency in ROAS, CAC, AOV, contribution margin, and GA4. 📩Ability to consider sample sizes before drawing conclusions. 📩Ability to set priorities and write clear briefs. 📩Ability to provide creative direction and critique. 📩Daily experience using Claude or an equivalent AI tool for real work. 📩Experience building with Lovable, Replit, or Cursor is a strong plus. 📩Ability to make a case and then commit once a decision has been made.